Honey Bunny Campaign


Honey Bunny Summer 2018 / 2019 Collection by Jamie Allen


We have drawn on our fierce love and nostalgia of the 1990s to bring our Jaymes girls the ultimate new bikini feel this summer. Long days in the sunshine, wearing bold Hawaiian prints and solid pops of dramatic colour. Roller skates, ice-creams, and salty hair flowing down your sun-kissed back.


When you wear swimwear from the Jaymes Honey Bunny Collection, we want you to feel confident, to feel effortlessly beautiful in our vibrant prints and cheeky styles.


For this campaign we traveled to dreamy tropical locations including the Bahamas, Miami and Mexico to capture all the right vibes. With our new campaign featuring American honey Sofia Jamora, her captivating beauty was captured from the bustling streets of Miami to poolside in the iconic art deco hotels that Miami is so well known for.


The new Honey Bunny Collection includes all your favourite Jaymes styles for the same perfect fit you've grown to adore on your body, in exciting new print and colour options. Many of our original Jaymes styles use reversible fabrics, giving you two gorgeous looks for the cost of one bikini. Mix 'n' match styles and prints to find your very own perfect Jaymes bikini look for every day of summer.


We are also very excited to be introducing new styles in this collection to meet the high demand from women with a larger bust. Big boobie ladies - we have you covered! Our new styles have been designed for extreme comfort and support for a larger bust so you feel extra confident on those sun-drenched beach days.


Here at Jaymes, we have a deep appreciation for the environment. We are very excited and proud to offer sustainable fabrics in our prints & blacks in the Honey Bunny Collection! This feels like a natural step forward for our boutique Australian brand. With our designs hand made with love in Australia, to our eco-friendly fabrics, we hope to make a positive impact on our planet.



Campaign shoot


Model: Sofia Jamora @sofiajamora


Photograper: Mark Sullivan Bradley @marksullivanbradley


Location : Miami Beach USA / Plymouth Hotel Miami


MUA @selena_willcutyou