La Vida Loca Collection

Introducing our latest campaign 'La Vida Loca' set on the small coastal town of Australia and the dreamy beaches we grew up on. 

This collection, our Jaymes team dreamt of capturing pure & raw moments of our most loved Jaymes customers and local lovers. To encapsulate what this collection brings to the soul, an evening by Hastings South Beach with cocktails & soul filling vibes created a campaign that has been one of our favourites to date.

Inspired by the 70s nostalgia, this collection meets the summer you missed. Complimenting every bust, every booty & every woman's incredible curve. Each piece, colour & exclusively designed print is thoughtfully curated to bring you joy, confidence & playfulness. 

"La vida loca" - the crazy life 

Designed & made in Australia with love

Photography : @marksullivanbradley
Jaymes customer & lover models : 
Antonia Liana Tayla Steph Sierra Jarrah 



Featuring styles : 
La Vida Loca Collection