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About Us


Jaymes Swimwear

Limited Edition Swimwear, designed and hand-made in Australia since 2009

Jaymes Swimwear (pronounced: 'James') is designed by Australian Jamie Allen. All bikinis are proudly 100% made in Australia in Limited Edition to keep them exclusive and unique. Once sold out, they are gone for good! Jamie designs the creative prints, cuts and styles herself from her studio space based south of the Australian Gold Coast. Jamie is currently living in France and is constantly drawing inspiration from her European travels - while always remembering the warmth of the sun on the beaches of her home town in Australia.

If you are bikini obsessed; a wild free spirit with a wandering gypsy soul destined to live by the sun - you will find yourself wearing Jaymes. #GetCheekyInJaymes


About the designer, Jamie Allen

Jaymes Swimwear designer, Jamie Allen grew up wearing bikinis like a second skin, her humble beginnings in a coastal town south of the Gold Coast in Australia gave her a sun-kissed lifestyle our Australian beach culture is known for.

At 16 Jamie began teaching herself how to sew. She started creating unique swimsuits for herself to wear and it wasn't long before local girls were putting in orders for their own custom bikinis. After selling hand-made bikinis online during high school, Jamie started Jaymes Swimwear in 2009 to accommodate growing demands. Now with a cult following of girls all over the world dedicated to wearing her cheeky limited edition bikinis, Jaymes Swimwear limited edition collections never last long online before selling out.

Jamie's passion in life is all about her love for bikinis, fashion, travel, health, fitness, photography and adventures with her man Kayne.



Learn more about Jamie Allen and Jaymes Swimwear on the Jaymes blog

My Jaymes blog is a place online for me to share my passions with you. I want to inspire you to live your life to the fullest while giving you an insight into my limited edition bikini designs and label Jaymes Swimwear. Follow my blog for updates as I share my love for bikinis, fashion, travel, health, fitness, photography and adventures with my man Kayne Lawton.

On my blog you’ll find extra photographs from my Jaymes Swimwear model shoots that might not get a chance to be shown on my Instagram or Facebook accounts. You’ll see behind the scenes of shoots, meet some of the lovely models that I get to work with and see places that we go wearing our Jaymes bikinis.

If you’re a Jaymes Swimwear girl then you might like to read my posts about bikini styles for different body shapes, or read posts about my upcoming collections and new design inspirations.

I love fashion. I always have. I’m constantly inspired by new looks, fabrics, and prints. I love feeling free and expressing myself through what I wear. On my blog you’ll find posts about my favourite labels and outfits perfect for working out, travelling, nights out and every day style.

Nothing inspires me more than travelling to new places! I’ve been fortunate enough to travel quite a bit in the last few years, finding inspiration for my swimwear collections wherever I go. My favourite travel companion is my man Kayne – together we’ve found amazing beaches and towns all over globe meeting all kinds of great people as we go. We’re currently living in France and have enjoyed exploring Europe over the Summer (I mean – who wouldn’t, right!?).

Being healthy is very important to Kayne and I – we both strive to be the best version of ourselves. I work out a few times a week and nothing beats our morning walks together to clear our heads and get our days started right. I want people to know that it’s so important to truly love who you are! It’s all about staying true to yourself and feeding your soul with good food, breathing in good air and finding happiness in your own world. I love stretching before I start my work time on my computer, and am currently learning yoga.

I hope this blog helps you get to know me a bit more. It’s not just about looking good in bikinis – it’s about FEELING GOOD! It’s about loving yourself and your body, it’s about friendship and happiness. It’s about expressing your true self and feeling free to use your voice. We all have the power within us to do great things.

For me, waking up in the morning and sketching bikinis, designing unique prints for fabrics, and then creating them by hand to see my ideas come to life is an amazing thing. I’m very lucky to have such strong, independent and beautiful women wear my bikinis to let the unique prints, cuts and styles express them.

Follow my journey and know that your love for my label Jaymes Swimwear inspires me every day. Thank you!

xx Jamie Allen


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